A referral program is a marketing strategy in which an individual or business offers incentives to current customers or users for referring new customers or users to their product or service.
Referral programs are often used by businesses to encourage word-of-mouth marketing and to acquire new customers or users. In a referral program, the individual who refers a new customer or user is typically rewarded in some way, such as with a discount, cash bonus, or other incentive.
Referral programs can be a cost-effective way for businesses to acquire new customers or users, as the cost of acquiring a new customer through a referral program is often lower than the cost of acquiring a new customer through other marketing channels.
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